Using Headings for Proper Content Structure

The same way you would want to structure your content so your readers can easily understand it is the same way you should consider structuring your content so that search engines can understand what it's about.

Basically, this means using proper headings and subheadings.

Headings and subheadings describe the content that follow them. In the same way that this helps break down and label content for readers, it also helps break down and label content for search engines so they can better decide what your page content is about which might help you rank better in search engine results.

How to Structure Your Content Using Headings

Main Title

When you're writing your content, be sure to give your content a heading that accurately describes what your content is about.

For example, for this article, the heading is seen at the top of the page "Using Headings for Proper Content Structure"

You can create a heading using the 'Heading' selector in your editor's toolbar. For the main title of your article, choose 'Heading 1'.

1. Simply highlight the title and click the dropdown to choose "Heading 1".

Sub-titles and Sub-topics

As you further enter your content, continue organizing it with subheadings and sub-subheadings. To do this, choose heading 2 for subheadings and heading 3 for sub-subheadings.

Typically you won't need to go deeper than heading 3, but if needed, you can further use heading 4, 5, and 6 if you need to.

You'll notice in this article we only used heading 1 for our main article title, then heading 2 for our subtitle 'How to structure your content', then we used two heading 3's for the 2 topics under 'how to structure your content'.